Citi - Lollapalooza Promotion
Brand Allure provided brand ambassadors and support staff for this years Lollapalooza in Chicago's Grant Park. We had teams of ambassadors at various stations handing out Citi branded
"survival gear" that included sunglasses, sun tan lotion and several
other must have items to the concert goers. Brand Allure's Ambassadors
also managed the kidzapalooza tent that allowed kids to enjoy the
rockstar experience and have their picture taken on a mock stage playing their instruments with band mates.
